The toughest transition for a PR practitioner is the jump from doing it yourself to supervising others.

And then you have to master campaigning, strategising (not nearly so alien as it sounds, when you get it de-mystified), internal, international and crisis communication.

If you have to represent the PR function when dealing with senior managers, you will find a course on your particular task here in this section.

Newly promoted managers should first take Managing PR Campaigns Only when you have managed a campaign or two should you tackle Developing PR Strategy.

Managing PR Campaigns teaches the skills needed to plan and monitor a professionally managed PR campaign. It includes writing a campaign plan - sometimes loosely, and often inaccurately, called a PR strategy document. Developing PR Strategy, on the other hand, is a high-level course, looking at the PR function as a whole. It teaches you to identify how many campaigns are needed/sustainable, prioritise them and get your organisation's senior management to agree with your analysis.

Experienced managers will also benefit from these two closely-linked courses. Experienced managers can take them in any sequence.

Delegates are unlikely to benefit greatly from the other courses in this section until they have a fair amount of management experience.

All courses are self contained. Subject to the above, they can be taken in any order.