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Hijack the habits of a good online facilitator

Facilitation is all about making it easier for people to reach goals. In a meeting, it’s their job to keep topics (and people) relevant, stop the meeting from overrunning, help people

Soft skills keep agencies alive - don't neglect them

Businesses are neglecting soft skills development during the forced home-working era and it’s hurting junior staff most. It's time to take responsibility for your own soft skills.

Angharad Planells - Radioactive PR's creative processes

Radioactive is an an agency known for getting amazing results with creative PR ideas. In this episode Liton asks Angharad Planells, head of client success at Radioactive, to give away some of the secrets behind their creative campaigns.

Doing better at hiring people - Martin Kavanagh, psychologis‪t‬

Got a killer interview question that helps you work out whether a personality will fit in with your agency team? Psychologist Martin Kavanagh says you should think twice about asking it.

Automate repetitive PR work by linking different apps

The robots aren’t coming to take your job yet. But they are here to secretly help you do your job better.

Guy Clapperton - Smarter hybrid working and returning to the office

Guy talks about making smart choices about remote working as we get back to the office and how to be better at video meetings and calls.

Duncan McKean, CCgroup - How B2B agencies can be more creative

CCgroup’s Duncan McKean is on a mission to make tech and B2B Pr more creative. As leader of the agency’s deep tech team, he has spent much of the year working on improving the company’s creativity by coming up with processes, investing in learning and giving people the space they need.

Why agencies need to stop hiring based on personalities and gut feeling - Alex Lewington

Alex Lewington, chair of the PRCA’s recruitment forum talks to Liton about how the way an agency approaches hiring directly affects retention.

Ben Matthews - Lessons from a ‘remote-first’ agency

As we all get ready for a hybrid model of home and office work, Empower’s co-founder tells us how his team builds relationships with clients from afar and deals with some of the challenges remote working creates.

Emily Wearmouth - Why you should charge for thinking time

PR consultant Emily Wearmouth joins Liton to talk about why emptying the dishwasher should go on your timesheet as a billable activity - in the right circumstances!

Create an audience persona with three questions

Creating audience/reader personas can take months, but this tool will help you make them in minutes.

Don’t just react to incoming work - act like a project manager

To make your work more manageable this month, how about trying out a few things professional project managers do?

Five bits of old-fashioned CV nonsense to delete

If your CV sticks to the timeless conventions from old textbooks, you’ve probably got some irritating information in your CV. Let’s clear some of those cobwebs.

Getting inbound media enquiries is like watching paint dry

Wouldn’t it be lovely if you could give up pitching and just watch the media enquiries roll in? Imagine giving up pitching forever because journalists approach you for access to clients. It’s what happens to a lot of PR professionals, even and it’s not always welcome. How can get journalists to contact think of your clients first you when they’re researching a story?

Is it ever a good idea to pitch by phone instead of email?

With email and social media taking over as the preferred channels for contacting media, the telephone pitch is rapidly falling out of fashion.

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