Have a go
Pick an obstacle
, give your reader advice on how to overcome it.
Pick a need
, help a reader understand their options better.
Pick a goal
, inspire them through stories of people who have achieved it. The most important rule
It’s straightforward – as long as you understand your customer. If you weren’t able to answer the questions; speak to some of these people. If you could fill all the boxes without a second thought – talk to your audience! You’re probably making too many assumptions, which could render your persona useless.
in PDF or Word format.