Make your services more empathetic to make them
Empathy is one of your most important skills as a PR consultant. You’re expected to exercise empathy professionally so you can manage clients effectively.
Empathy means understanding people’s motivations and emotions - it’s not an easy thing to do, especially when you’ve got to do it on your clients’ behalf. We’ll look at practical ways to boost your empathy and build empathy into your services.
Liton Ali, learning director
Over the last 25 years, Liton has worked in-house, at agencies and even as a journalist. He has spent the majority of his career as an independent consultant, working with companies of all sorts in various markets across the world.