The Effective Account Executive
Learn the soft skills needed by a well-organised account handler who can easily handle multiple tasks and communicates like a boss.
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Ready to become an awesome account exec?
This course is all about improving your soft skills. You won’t learn how to structure a press release, but you’ll learn how to pitch an idea to a client more persuasively.
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Work autonomously and proactively
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Organise your time well and plan ahead effortlessly
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Boost your confidence when dealing with clients
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Upgrade your interpersonal communication
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Be a valuable contributor in meetings
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Improve your written communication skills
Soft skills for agency account executives
Improve the soft skills that will enable you to deliver excellent service, be a brilliant team member and allow you to progress in your career.
Course Outcomes
Feel more confident with clients
Build relationships with clients and help them achieve their objectives.
Be more organised and productive
Stay motivated while working independently and manage your time well.
Communicate like the pro you are
Express yourself clearly and persuasively, no matter who you’re dealing with.
Be more resilient and assertive
Handle criticism and bounce back from rejection more easily.
Course content
Modules include videos, tasks, articles, things to play with, downloadable templates and interactive assignments.
1. Effective AE Mindset
Developing a growth mindset
The basics of reslience
The power of positive thinking and attitude
Bouncing back from rejection
Dealing with stress
2. Working autonomously
Being proactive
Hitting deadlines
Managing your energy
Keeping good notes
Motivating yourself
Working well under pressure
Making decisions
Adaptability and change
3. Organisation and time management
Find focus and stay focused
Multitasking properly
Project management tricks
Deal with procrastination
4. Team-working skills
Building relationships
Emotional intelligence
Managing upwards
Being assertive
Dealing with office politics
Asking for help
Asking for help
Giving and receiving feedback
7. Interpersonal communication
Communicating ideas well
Telling stories
Understand and serve an audience
Be confident on the phone
Presenting well
Meetings suck
Meeting minutes
5. Awesome client service
Your client-ready face
Building rapport
Relating with people at different levels
Being reliable and available
Learning about your clients
Client requests and writing a brief
Client requests and writing a brief
Your personal brand
8. Written communication
The Pyramid Principle
Tone of voice
Plain language
Writing emails
Messaging, chats, Teams
Grammar watch
Proofreading
6. Creativity and problem solving
Your creative process
Contributing to brainstorms
Selecting the right ideas
Pitching ideas
Creative collaboration
Making good decisions
9. Remote working
How to stay visible
Presenteeism vs productivity
Balancing your work and home life
Apps and tools for remote working
Presenteeism vs productivity
Balancing your work and home life
Apps and tools for remote working
Learn at your pace - you get access to all the resources for six months
This online course is designed specifically for people working in PR and communications agencies. It's a blend of live sessions, self-paced reading and tasks for you to do in your own time.
This course is for
Account executives (or equivalent) in PR agencies in their first couple of years in the job.
Account handlers at marketing, digital and content agencies
Account handlers at marketing, digital and content agencies
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Work with your manager
Meet the course creator
Liton Ali
Liton helps agency professionals upgrade their performance by adapting their business
techniques and building good habits. Over the last 25 years, he has worked in-house, at agencies and even as a journalist. He has spent most his career as an independent pr and brand consultant working with various agencies.
Patrick Jones - Course author
pre-launch offfer | register today, start on 1st March 2021
Sign up now, get 50% off.
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Discounts for teams
Contact us if you want to book for more than one person.
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