Learning experiences that change the way you work, rather than stuffing your brain with information.
What we do: We don’t train people.
Henshall Centre is a specialist learning company serving PR and communications agencies. We help people make a positive impact on their agencies by adapting their behaviour and adopting skills, techniques and tools.
We're not about training. We provide effective learning experiences that help peiople make changes immediately. Traditional training gets it wrong by focusing on the knowledge people need and then trying to stuff them with information, which often leads to torturing them with slides. We work backwards to achieve what agency businesspeople really need. We start with the outcomes the agency wants and the behaviours that will bring these about, then work towards content and activities that will help facilitate this.
On-demand, online learning
We're working on a range of courses for you
Private, live workshops delivered online
Have our facilitators lead your team in a learning experience.
We focus on learning for agencies
As a company set up and run by former agency people, we work closely with agencies to understand what their people need, and continually update our courses to match them. Here are some of the agencies we've worked with recently.
How we work: Outcome-oriented learning
We never start with 'knowledge' as a goal for learners
Set target outcomes for the person and business.
Set specific business objectives
Decide on desired behaviour to acheive successful outcome.
Identify how people need to act at work to reach the objectives
Skill building >
Provide active opportunities to develop.
Create learning activities that facilitate the desired behaviour
Provide the right infromation at the right time.
Supply the supporting information and theory people need to perform
Our learning design philosophy - six elements
Our subject matter experts and facilitators are not allowed to run boring bullet-point torture courses. They have to get people working and playing instead. The way we design and run learning activities is all about putting the learner first. Every course is governed by our learning experience design philosophy.
After selling his PR firm to Charles Barker – the world’s oldest PR firm – in 1988, PR consultant Keith Henshall set up a training company with educational theorist/teacher Maureen Henshall. A former president o the IPR and founding eaminer to the country's first PR degree, Keith felt that people needed access to quality learning support in a time when companies were rapidly shifting their budgets from advertising to PR.
Originally established in Manchester, Henshall Centre eventually opened a headquarters to London and an office in New York, before reorganising to become a boutique training business focussed purely on the communications agency market.
In 2014, Keith and Maureen retired and sold the business to a new partnership led by former PR consultant Liton Ali, who had joined Henshall Centre as a trainer running the Effective Account Manager and writing courses.